Monte Carlo Beer
Following Molson Coors’ acquisition of the UK rights to Monte Carlo Beer (MCB), the brand set its sights on the luxury market. I led the art direction for its UK Instagram presence, crafting a cohesive grid design that utilised their signature stamp and bottle label brand devices, and compiled a moodboard to guide the photographer for further content capture.
I further conceptualised, art-directed, storyboarded, and developed the pre-production shot lists for a hero social interview video featuring MCB’s founders, and later – using footage not included in the hero edit – I also created a quick-fire Q&A script that was published across MCB’s social channels and followed the visual direction that I had established for the hero interview piece.
In addition, I conceptualised, storyboarded, and planned the shoot location for a stop-motion social content piece that showcased the new bottle and art-directed the photographer on the shoot day.